Manager, Product Marketing in Miami, FL

Description

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results. 

Job Title

Manager, Product MarketingOverview
• Be the resident marketing expert for Mastercard's products & solutions, including consumer credit, debit, prepaid, commercial, digital, NPP, and C&I technology solutions
Leverage market intelligence about card usage and cyber trends and competitors' products as well as product knowledge of Mastercard products & solutions to identify new opportunities
Develop product collateral and other sales tools to be used distributed internally and externally with Customers
• Work closely with Regional Business verticals (Products, Loyalty, C&I, D&S, etc), Customer Segment Leads (Financial Institutions, Merchants/e-Commerce, Digital Partners & Fintechs, Governments), and Global Product Groups to support launch strategies for new products
• Work with local B2B Marketing teams and provide guidance on customer engagement discipline and regional B2B / B2B2C content creation.
• Evaluate accomplishment of objectives using KPIs and metrics defined for measuring marketing effectiveness

Role:
• Leads execution of Product Marketing strategies (including hands-on management of all materials and content) to drive adoption and usage
• Lead the execution of the B2B CRM and Marketing Center across all LAC markets looking to grow Customer Engagement and win new businesses
• Supports Demand / Lead Generation by piloting and rolling-out short- and long-term multi-channel campaigns to drive leads into the sales pipeline.
• Support and facilitate the operationalization of Passion cards and provide guidance to local marketing, products, and sales teams in the construction of product value propositions.
• Supports development of sales materials and packaging connected to Marketing priorities by providing insights into customer needs
• Deliver cutting edge B2B / B2B2C toolkits to drive education, adoption and usage of Mastercard's products & solutions in alignment with regional priorities, working with cross-functional collaboration with Communications and B2C/Experiential Marketing in the development of best-in-class IMC programs.
• Guides data collection and analysis on various product, segmentation, and positioning opportunities
• Supports efforts in piloting, adjusting and rolling out new products & solutions
• Leads efforts to integrate product programs with marketing platforms and vice-versa
• Monitors and makes adjustments to Product Marketing budget for own projects to ensure that all campaigns, programs, and activities are within allocated budget
• Manages relationship with B2B Marketing agencies.

All About You:
• Marketing experience or related marketing field with experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Experience executing product marketing campaigns and measuring programs to assess success and recommend changes
• Experience developing testing plans, concepts, and positioning for product prototypes
• Experience leveraging multiple sources of data to identify insights and develop agency briefs, assess creative content across channels, and deliver sales and marketing materials
• Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Pardot and Google Analytics.
• Familiar with networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn't—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Bilingual (English/Spanish) is a must; Portuguese is a plus!
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Bachelor's degree in business or marketing; MBA preferred.

COVID-19 Considerations

We value the safety of each member of our community because we know we're all in this together. In many locations, which may change over time, we've implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.

About Mastercard

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.

If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting.  Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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